The Course
Dive headfirst into the world of User-Generated Content (UGC) with a special focus on leveraging the RO Service-Oriented Architecture (ROSA) platform. This course peels back the layers on how to harness the creative power of your user base, encouraging and managing contributions that can elevate your product's relevance and engagement levels. You'll gain a deep understanding of the moderation and integration techniques essential for nurturing a safe and thriving online community within ROSA's unique ecosystem.
Whether you're looking to boost your startup's content offerings or energize an existing digital platform, mastering UGC in ROSA could be your game-changer. By the end of this course, you'll not only comprehend the importance of building a robust framework for user participation but also be equipped with the strategic know-how to implement UGC for maximum impact. Imagine tapping into a wealth of fresh content without the hefty production costs, all while fostering a closer, more authentic connection with your audience. Get ready to unlock the potential of peer-to-peer content and watch your platform's growth skyrocket.
What you will learn
When designing this course, I kept you, the beginner, at the forefront of my mind, ensuring that each module unfolds in a logical, digestible sequence. I'm thrilled to share with you a curriculum that not only introduces the fundamentals but also weaves in practical projects, allowing you to apply what you learn in a hands-on manner. What’s truly exciting is the way I've integrated community-generated content into the learning path, which brings a diverse range of perspectives and techniques directly to your fingertips. This thoughtfully organized structure ensures that you gain not only the knowledge but also the confidence to tackle your projects with an understanding enriched by a variety of community insights. Think of it as being handed a roadmap where each turn has been plotted with the wisdom of many navigators; this course is designed to propel you ahead, equipped with a toolkit that is both broad and deep, setting a solid foundation for your journey ahead. You're going to find it quite refreshing how well everything fits together, making your learning experience smooth, enjoyable, and most importantly, effective.
Curriculum
- 1 Cos’è un UGC e chi è una UGC creator? (9:25)
- 2 Perché le aziende investono in UGC e con quali tipologie di aziende si lavora? (5:45)
- 3 Quanto si viene pagate per contenuti UGC? (12:47)
- 4 Quali tipologie di UGC esistono? (8:30)
- 5 Differenza tra influencer marketing e contenuti UGC (7:41)
- 6 Ruolo e responsabilità di una UGC creator (15:15)
- 7 Come la UGC si inserisce nelle strategie di marketing dei brand (4:11)
- 8 Collaborazione UGC di tipo 1: ideazione, script, registrazione, editing (7:56)
- 9 Collaborazione UGC di tipo 2: script, registrazione, editing (6:41)
- 10 Collaborazione UGC di tipo 3: registrazione, editing (6:08)
- 11 Collaborazione UGC di tipo 4: registrazione (3:16)
- 12 Esempi concreti di UGC efficaci (7:17)
- 13 Come approcciarsi a quest’attività? (3:46)
- 14 Mindset corretto da avere per ottenere risultati (7:34)
- 15 Scelta della nicchia (2:55)
- 16 Come fare riprese di qualità con il telefono (4:05)
- 17 I tre strumenti fondamentali di una UGC Creator (14:05)
- 18 Strumenti digitali e software da utilizzare (15:36)
- 19 Strumenti digitali e software da utilizzare (parte 2) (4:27)
- 20 Struttura di un contenuto UGC efficace (8:22)
- 21 Come creare Hook efficaci (14:23)
- 22 Idee di Hooks efficaci (+ 99 esempi di hooks) (0:59)
- 23 Come trovare idee per i contenuti UGC (12:03)
- 24 La formula "AIDA" per i contenuti (5:29)
- 25 Come sfruttare l’intelligenza artificiale per trovare ispirazione (8:57)
- 26 Come sciogliersi e performare bene in camera (12:24)
- 27 Tecniche di ripresa (10:08)
- 28 Come montare un UGC (40:16)
- 29 Importanza dei sottotitoli, della musica e degli effetti (16:26)
- 30 Modalità 1: Personal branding (8:32)
- 31 Come creare un portfolio se parti da zero? (8:08)
- 32 Tutorial iscrizione su Fiverr (9:47)
- 33 Come creare un Gig di qualità su Fiverr/Upwork (32:11)
- 34 Tutorial iscrizione su Upwork (16:56)
- 35 Come gestire la comunicazione con i potenziali clienti su Fiverr/Upwork (8:47)
- 36 Domande da fare al brand prima di accettare una collaborazione (7:17)
- 37 Errori da non commettere su Fiverr/Upwork (5:37)
- 38 Pro e contro del lavorare in agenzia (3:44)
- 39 Come contattare via e-mail e in DM le aziende (8:55)
- 40 Come costruire rapporti lunghi e duraturi con le aziende (5:22)
Your instructor
Manuel De Carolis brings with him a wealth of experience to the "UGC IN ROSA" course, cultivated through years of dedicated practice and scholarship in the realm of user-generated content and digital community engagement. His academic background, combined with his hands-on work in various educational and communicative platforms, allows him to provide students with a deep understanding of the strategies and implications of user content creation. As an educator, Manuel’s expertise spans both the theoretical frameworks that underpin user-generated content (UGC) and its practical applications in the ever-evolving online landscape.
Passionate about the power of UGC to forge meaningful connections and spark dialogue, Manuel is deeply invested in the success of his "UGC IN ROSA" course. He is committed to nurturing his students' creativity and critical thinking skills, empowering them to harness the potential of UGC in creating vibrant, inclusive online communities. Manuel believes that by fostering a strong foundation in the principles of UGC, his students can become impactful contributors to digital culture, making his role as an educator not just a profession, but a calling to inspire the next generation of digital thought leaders.
Transformative
Revolutionizing Content Creation in ROSA
Comprehensive
Mastering Every Aspect of User-Generated Content in ROSA
Innovative
Exploring Cutting-Edge UGC Strategies in ROSA